Virat Kohli is not just a run-machine on the cricket field; he’s also making strategic plays in the world of Kohli business. Leveraging his massive popularity and brand image, Kohli has ventured into various businesses and investments, showcasing his entrepreneurial acumen. Let’s take a look at his key business interests.
Kohli’s Business Ventures and Investments
Virat Kohli’s business portfolio is diverse, reflecting his interests and strategic partnerships. Here’s a breakdown of his key ventures and investments:
Fashion and Lifestyle
- Wrogn: Co-owned by Kohli, Wrogn is a popular casual wear brand known for its trendy and edgy designs, targeting the younger demographic. Kohli is actively involved in the brand’s creative decisions.
- One8: A lifestyle and sportswear brand established in collaboration with Puma. It offers a range of products including sneakers, apparel, and fragrances, reflecting Kohli’s focus on fitness and style.
- Universal Sportsbiz Pvt Ltd (USPL): Kohli has invested in this fashion startup, which also has cricket legend Sachin Tendulkar as an investor. USPL houses brands like Wrogn.
Fitness
- Chisel Fitness: Kohli co-owns this chain of fitness centers across India. The gyms offer state-of-the-art facilities and personalized training programs, aligning with Kohli’s well-known dedication to fitness.
Food and Beverage
- One8 Commune: A chain of restaurants with outlets in various cities, offering a diverse dining experience.
- Rage Coffee: Kohli has invested in this Delhi-based FMCG coffee brand, which competes with major players in the market. He is also the brand ambassador.
- Blue Tribe: Kohli and his wife Anushka Sharma have invested in this plant-based meat startup, reflecting their interest in sustainable and innovative food ventures.
- Nueva: A South American-themed fine dining bar and restaurant in Delhi, co-owned by Kohli.
- O’cean Beverages: Kohli has invested in this beverage company.
Sports
- FC Goa: Kohli is a co-owner of this Indian Super League (ISL) football club, demonstrating his support for other sports in India.
- Galactus Funware Technology Pvt Ltd (Mobile Premier League – MPL): Kohli invested in this Bengaluru-based gaming startup and was also the brand ambassador for a period.
Technology and Finance
- Digit Insurance: Kohli and Anushka Sharma have invested in this digital insurance company.
- Hyperice: Kohli is an investor and brand ambassador for this wellness brand known for its recovery technology.Sport Convo: He had invested in this social media startup aimed at connecting athletes and fans, although the company has since been dissolved.
Kohli’s strategic investments often align with his personal brand and values, focusing on areas like fitness, youth lifestyle, and supporting emerging Indian businesses. His involvement goes beyond just financial backing; he often participates as a brand ambassador, further amplifying the reach and credibility of these ventures.
