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In a world where traditional education often emphasises rote learning over practical skills, two engineers from Pune, India—Ganeshprasad Sridharan and Parsh Kothari—decided to challenge the status quo. With a modest investment of ₹25,000, they launched Think School, an ed-tech platform that has since transformed the educational landscape by delivering real-world knowledge through engaging content. Their mission: to revolutionise Indian education by making it more relevant, accessible, and impactful.
Founders’ Background: From Engineers to Educators
Ganeshprasad Sridharan
- Education: Civil Engineering graduate
- Passion: Storytelling and simplifying complex concepts
- Role: Content strategist and face of Think School
- Belief: Criticises the Indian education system as a “prison of mediocrity,” advocating for practical skills over rote learning
Parsh Kothari
- Education: Engineering graduate
- Expertise: Digital marketing and business development
- Role: Manages backend operations and growth strategies
- Vision: Identified the need for professional development coaching in India
Think School’s Meteoric Rise
- Founded: 2019 in Pune, India
- Initial Investment: ₹25,000
- YouTube Subscribers: Over 3 million
- Video Impressions: 4+ billion
- Team Size: Grown from 2 to 40 members
- Courses Offered: Communication Masterclass, Business Strategy, and more
Innovative Strategies Behind Success
1. Content Creation Process
- Research: Scan 30+ newspapers daily to identify trending topics
- Selection: Choose subjects with substantial business or geopolitical relevance
- Simplification: Break down complex ideas into easy-to-understand narratives
- Feedback Loop: Seek input from experts and a sample audience before publishing
- Refinement: Continuously improve content based on feedback
2. Focus on Geopolitics and Business
- Integration: Link global events to business dynamics (e.g., the Russia-Ukraine conflict’s impact on oil markets)
- Education: Provide a deeper understanding of how international affairs influence local economies
- Website
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Leadership Style and Vision
- Purpose-Driven: Aim to deliver high-value content that educates and empowers
- Quality Over Quantity: Prioritise content accuracy and depth over frequency
- Community Engagement: Encourage feedback and adapt content accordingly
- Transparency: Maintain openness about business models and revenue streams
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Business Model and Revenue Streams
| Revenue Source | Description |
|---|---|
| YouTube Ad Revenue | Monetization through educational videos |
| Sponsored Content | Collaborations with brands aligned with their mission |
| Online Courses | Paid courses on communication, business, etc. |
| Workshops and Seminars | Live sessions for skill development |
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Achievements and Impact
- Educational Reach: Over 5 million learners impacted
- Content Recognition: Acknowledged for simplifying complex subjects
- Influence: Followed by industry leaders like Nikhil Kamath (Zerodha)
- Awards: Received accolades for innovative educational approaches
Lessons for Aspiring Ed-Tech Entrepreneurs
- Start Small: Initial investment doesn’t need to be massive; focus on value
- Understand Your Audience: Create content that resonates with viewers’ needs
- Continuous Learning: Stay updated with global trends and adapt accordingly
- Feedback is Crucial: Use audience input to refine and improve offerings
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Conclusion
The journey of Ganeshprasad Sridharan and Parsh Kothari exemplifies how passion, innovation, and a clear vision can disrupt traditional systems. Through Think School, they’ve not only challenged the conventional education model but also provided a platform that equips learners with practical skills and knowledge. Their story serves as an inspiration for aspiring entrepreneurs aiming to make a meaningful impact in the education sector.
Frequently Asked Questions (FAQs)
1. Who are the founders of Think School?
- Ganeshprasad Sridharan and Parsh Kothari.
2. When was Think School founded?
- In 2019.
3. What is the primary focus of Think School?
- Providing practical education on business, geopolitics, and communication.
4. How did Think School start?
- With an initial investment of ₹25,000 and a vision to reform education.
5. What makes Think School different from other ed-tech platforms?
- Emphasis on real-world applications and simplifying complex topics.
6. How can one access Think School’s content?
- Through their YouTube channel and official website.
7. Are there any paid courses offered?
- Yes, including the Communication Masterclass.
8. What is the size of the Think School team?
- Approximately 40 members.
9. Has Think School received any awards?
- Yes, for their innovative approach to education.
10. Can businesses collaborate with Think School?
- Yes, through sponsored content and workshops.
