Snitch Founder: Meet Entrepreneurial Genius Behind Indian Fashion Brand

The Indian fashion market has exploded with stylish homegrown brands, and Snitch is a standout name that has captivated Gen Z and millennial men across the country. But who is the mastermind behind this trendsetting brand? In this blog, we dive into the journey of the Snitch founder, his business vision, challenges, innovative strategies, and how he disrupted the Indian menswear market with a digital-first approach.

Who is the Snitch Founder?

Siddharth R Dungarwal is the visionary entrepreneur and founder of Snitch, one of India’s fastest-growing men’s fashion brands.

Quick Bio:

He started Snitch in 2020 with a mission to modernise men’s fashion in India through trendy, affordable, and fast-moving apparel — all via a purely online model.

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Vision and Birth of Snitch

Siddharth noticed a major gap in the Indian market for fast fashion exclusively for men. While brands like H&M and Zara catered to the masses, Siddharth envisioned a homegrown brand that would bring new collections every few days, not months.

Key Vision Highlights:

• Focus on fashion-forward menswear.
• Launch new styles every 15 days (inspired by the fast fashion model of Shein).
• 100% digital-first; no physical stores.
• Build a strong community-driven brand through influencers and real users.

“Men want variety too, and they want it fast. We saw that gap and moved fast to fill it.” – Siddharth Dungarwal

Key Achievements and Milestones

Here’s a snapshot of Snitch’s success under Siddharth’s leadership:

Highlights:

• Doubled revenue YoY.
• Among India’s top D2C fashion brands for men.
• Backed by the power of influencer marketing and agile supply chain.

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Growth Statistics and Market Strategy

Snitch’s meteoric rise is not accidental. Here’s what fueled the growth:

📊 Revenue Growth Chart (FY-wise)

🚀 Key Strategies:

• D2C Model: Eliminated middlemen to reduce costs and maintain quality.
• Fast Fashion Model: Updated inventory quickly to match current trends.
• Influencer Collaborations: Partnered with 1,000+ influencers.
• Strong Tech Backbone: Data-driven demand forecasting.
• Sustainability Angle: Conscious sourcing and small-batch production.

Leadership Style and Innovation

Siddharth Dungarwal is known for his:

• Hands-on approach – closely involved in design and marketing.
• Customer-first thinking – every decision is based on user feedback.
• Digital innovation – uses analytics and AI for trend prediction.
• Team building – a young, agile team with a flat hierarchy.

Challenges and How He Overcame Them

🧱 Obstacles:

• COVID-19 Launch Year – Started right as the pandemic hit.
• High Return Rates – Common in fashion e-commerce.
• Inventory Management – Balancing variety with stock control.

✅ Solutions:

• Used data analytics to track sizing and reduce returns.
• Built a robust logistics network early on.
• Created a lean supply chain with quick response times.

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Snitch’s Lasting Impact on Indian Fashion

Snitch revolutionised men’s fashion with:

• A democratized style approach – trendy clothes under ₹1,500.
• Trendsetting content on social media.
• A community-driven brand with loyal young buyers.
• Becoming a blueprint for future D2C brands in India.

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Conclusion

The story of Snitch founder Siddharth Dungarwal is one of vision, grit, and innovation. From launching in the pandemic to building a ₹120+ crore business in just a few years, Siddharth has proven how powerful a clear mission, deep customer understanding, and execution-driven mindset can be. He’s not just a fashion entrepreneur — he’s shaping the future of how Indian men shop.

Frequently Asked Questions (FAQs)

1. Who is the founder of Snitch?
Siddharth Dungarwal founded Snitch in 2020.

2. What inspired Siddharth Dungarwal to start Snitch?
He noticed a gap in fast, stylish menswear and launched Snitch to address it.

3. Is Snitch a successful brand in India?
Yes, it crossed ₹120 crore in revenue in just three years.

4. What makes Snitch different?
Snitch focuses on fast fashion for men, releasing new styles every 15 days.

5. Where is Snitch based?
Snitch is headquartered in Bengaluru, India.

6. Does Snitch have physical stores?
No, Snitch operates as a 100% online D2C brand.

7. How did Snitch grow during COVID-19?
By being digital-first and focusing on online marketing.

8. What is Siddharth Dungarwal’s background?
He is a serial entrepreneur with previous ventures in fashion and accessories.

9. Has Snitch been featured in Shark Tank India?
Yes, it was featured in Shark Tank India Season 2.

10. What’s the future plan for Snitch?
To expand globally and diversify into lifestyle categories.