10 Easy-to-Start Small Business Ideas in Odisha

Odisha, a beautiful state on the eastern coast of India, is known for its rich culture, stunning temples, and natural beauty. From the shores of the Bay of Bengal to the lush green interiors, Odisha offers a unique blend of tradition and progress. The state’s growing economy, coupled with its strong cultural heritage and increasing tourism, makes it a promising place for starting your own small business.  

Thinking about starting your own venture but worried about big investments or complicated processes? Don’t worry! We’ve put together a list of 10 easy-to-start small business ideas in Odisha (excluding farming) that require low capital, cater to local needs, and don’t need a lot of technical know-how. These ideas are also scalable, meaning you can grow them over time, and sustainable, ensuring they can thrive in the long run.

1. Handicrafts and Handloom Products

Odisha is famous for its beautiful handicrafts and handloom work. Think of the intricate Sambalpuri sarees, the vibrant Pattachitra paintings, and the colorful appliqué work from Pipili. You can buy these directly from the artisans and sell them.  

• Why it works in Odisha: These products are deeply rooted in Odisha’s culture and are always in demand, both locally and by people outside the state who appreciate authentic Indian art. You can sell them in local markets, at fairs, or even online through platforms like Etsy or your own website.
• Estimated Initial Investment: ₹5,000 – ₹20,000 (depending on the quantity and variety of products you source).
• Potential Earnings/Profitability: Good profit margins, especially if you source unique and high-quality items.
• Key to Success: Building good relationships with local artisans and showcasing the unique story behind each product.

2. Eco-Tourism / Homestay Business

Odisha boasts amazing natural spots like Chilika Lake, Similipal National Park, and the Sun Temple in Konark. You can start a small homestay or offer guided tours to these places.

• Why it works in Odisha: Tourism is growing in Odisha, and many travelers prefer a more personal and eco-friendly experience. Offering a clean and comfortable place to stay or sharing your knowledge about local attractions can be a hit.
• Estimated Initial Investment: ₹10,000 – ₹50,000 (for basic setup and marketing, if you already have a spare room or property).
• Potential Earnings/Profitability: Can be quite profitable, especially during peak tourist seasons.
• Key to Success: Providing comfortable accommodation, offering authentic local experiences, and networking with local tour operators.

3. Pickle and Spice Manufacturing

Traditional Odia pickles and spices have a unique flavor that many people love. You can start a small business making and selling homemade pickles (like mango, lemon, or mixed vegetable) and spice mixes (like panch phoran or rasam powder).

• Why it works in Odisha: There’s always a demand for good quality, homemade food items. You can sell these in local grocery stores, markets, or even online.
• Estimated Initial Investment: ₹5,000 – ₹15,000 (for raw materials, basic equipment, and packaging).
• Potential Earnings/Profitability: Good potential, especially if you can maintain consistent quality and taste.
• Key to Success: Using fresh, high-quality ingredients and maintaining hygiene in your preparation process.

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4. Mobile Food Cart / Street Food

Odisha has a vibrant street food culture. You can start a mobile food cart selling popular local snacks like dahi bara aloo dum, bara-ghuguni, or chakuli pitha.  

• Why it works in Odisha: Street food is affordable and loved by many. A mobile cart allows you to set up shop in busy areas and reach a large number of customers.
• Estimated Initial Investment: ₹20,000 – ₹80,000 (for the cart, cooking equipment, and initial supplies).
• Potential Earnings/Profitability: High profit margins are possible if you choose a popular location and offer tasty food.
• Key to Success: Offering delicious and hygienic food, choosing a good location with high foot traffic, and maintaining cleanliness.

5. Spoken English & Skill Development Institute

Many young people in Odisha, especially in rural and semi-urban areas, want to improve their English speaking skills and learn other job-related skills to find better employment opportunities. You can start a small institute offering these courses.

• Why it works in Odisha: There’s a growing aspiration among youth to work in cities or even abroad, and good communication skills are crucial. If you have the skills, you can start with a low initial investment.
• Estimated Initial Investment: ₹5,000 – ₹20,000 (mainly for marketing and basic classroom setup, if you have the teaching skills).
• Potential Earnings/Profitability: Can be profitable as more students enroll.
• Key to Success: Providing quality training and having skilled instructors.

ALSO READ | 10 Profitable Small Business Ideas in Jaipur for 2025

6. Digital Marketing Agency or Freelancing

With the increasing use of the internet in Odisha, businesses need to have an online presence. You can start a small digital marketing agency offering services like social media management, content creation, or website design. Alternatively, you can offer these services as a freelancer.

• Why it works in Odisha: Many local businesses are realizing the importance of being online but may not have the expertise.
• Estimated Initial Investment: ₹10,000 – ₹30,000 (for a computer, internet connection, and some basic training or software).
• Potential Earnings/Profitability: High earning potential as you gain clients.
• Key to Success: Having strong digital marketing skills and effectively marketing your services to local businesses.

7. Recycling or Waste Management

Urban areas like Bhubaneswar, Cuttack, and Rourkela generate a lot of waste. You can start a small business collecting, sorting, and selling recyclable materials like paper, plastic, and metal.  

• Why it works in Odisha: This is not only a way to earn money but also helps the environment. You can start small and scale up as you learn the process.
• Estimated Initial Investment: ₹10,000 – ₹40,000 (for basic collection tools, storage space, and transportation).
• Potential Earnings/Profitability: Can be profitable as you collect and sell more recyclable materials.
• Key to Success: Establishing a good collection network and finding reliable buyers for the recycled materials.

8. Mobile Repair or Computer Services

With the increasing use of smartphones and computers, there’s a constant need for repair and maintenance services. You can start a small business offering mobile phone or computer repair services. You can even make it a mobile service, going to customers’ homes or offices.  

• Why it works in Odisha: People rely heavily on their devices, and getting them repaired can be more cost-effective than buying new ones.
• Estimated Initial Investment: ₹15,000 – ₹50,000 (for basic tools and some initial training if needed).
• Potential Earnings/Profitability: Good earning potential, especially if you offer quick and reliable service.
• Key to Success: Having the necessary technical skills and providing good customer service.

ALSO READ | 10 High-Demand Small Business Ideas in Assam

9. Event Management and Decoration Services

People in Odisha celebrate various occasions, from weddings to festivals and birthdays. You can start a small business offering event management and decoration services for these events.

• Why it works in Odisha: There’s a consistent demand for help in organizing and decorating events, especially as people have less time to do it themselves.
• Estimated Initial Investment: ₹20,000 – ₹70,000 (for initial decoration materials, marketing, and networking).
• Potential Earnings/Profitability: Can be profitable, especially during festive and wedding seasons.
• Key to Success: Creativity in design, good organizational skills, and reliable vendor relationships.

10. Home-Based Beauty Services

Offering beauty services like facials, manicures, pedicures, and hair styling from the comfort of your home or by visiting clients’ homes can be a convenient and low-cost business.

• Why it works in Odisha: Many people prefer the convenience and personalized attention of home-based services.
• Estimated Initial Investment: ₹10,000 – ₹30,000 (for basic beauty supplies and tools).
• Potential Earnings/Profitability: Good earning potential, especially with repeat clients and positive word-of-mouth.
• Key to Success: Having the necessary skills and providing professional and hygienic services.

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Conclusion

Odisha offers a range of opportunities for aspiring entrepreneurs looking for easy-to-start small businesses that don’t involve farming. By focusing on local needs, leveraging your skills, and keeping the initial investment low, you can embark on a successful business journey in this vibrant state. Remember to research your chosen idea, create a simple plan, and stay dedicated to your goals. Explore the support and resources offered by the Government of Odisha to help your venture thrive.

Frequently Asked Questions (FAQs)

1. What are some of the key factors to consider before starting a small business in Odisha?

• Understanding the local market demand and identifying a specific need.
• Knowing your target customer and their preferences.
• Analyzing the competition in your chosen sector.
• Securing any necessary licenses and permits required in Odisha.
• Developing a basic business plan outlining your goals and strategies.
• Managing your initial investment and operating costs effectively.
• Building a strong network of suppliers, customers, and mentors.
• Understanding the local culture and business practices in Odisha.

2. Are there any specific industries that are currently booming in Odisha (excluding farming)?

• Tourism, especially eco-tourism and cultural tourism.
• Handicrafts and handloom, which have a strong cultural heritage.
• The digital sector, with increasing internet penetration.
• Small-scale manufacturing and service industries catering to local needs.
• Beauty and wellness services.

3. What kind of financial assistance or government schemes are available for small businesses in Odisha?

• Startup Odisha Initiative offers support to new ventures.  
• MSME Development Institute (MSME-DI) provides guidance and training.  
• Various state government schemes focusing on specific sectors like handicrafts and tourism.
• Nationalized banks and financial institutions offer loans for small businesses.

4. How important is it for a small business in Odisha to have an online presence?

• In today’s digital age, having an online presence is increasingly important for reaching a wider customer base, marketing your products or services effectively, and building credibility. Even a basic social media page or listing on local online directories can be beneficial.  

5. What are some common challenges that small businesses face in Odisha?

• Limited access to funding and credit.
• Competition from larger, established businesses.
• Lack of awareness about modern business practices and technology.
• Infrastructure challenges in certain areas.
• Navigating government regulations and obtaining necessary approvals.
• Finding and retaining skilled labor.

6. How can a small business in Odisha effectively market its products or services?

• Utilize local newspapers, radio, and television for regional reach.
• Participate in local fairs and festivals to showcase your offerings.
• Leverage social media platforms to connect with potential customers.
• Word-of-mouth marketing through satisfied customers is very effective.
• Consider partnering with local influencers or community leaders.
• List your business on online directories and use location-based marketing.

7. What are some unique advantages of starting a small business in Odisha (excluding farming)?

• Rich cultural heritage that can be leveraged for tourism and handicrafts.
• Growing urban centers with increasing consumer demand.
• Government support for entrepreneurship and small businesses.
• Relatively lower cost of living and doing business compared to major metropolitan cities.
• Untapped potential in various service-based industries.

8. Where can I find more information and support for starting a small business in Odisha?

• Startup Odisha website (https://startupodisha.gov.in/).
• MSME Development Institute (MSME-DI), Cuttack.
• District Industries Centres (DICs) in your respective district.
• Various industry associations and chambers of commerce in Odisha.