Instagram Reels have become one of the fastest ways to gain visibility, followers, and brand recognition. With over 200 million users in India alone scrolling Reels daily, it’s no surprise that many creators and businesses are chasing the magic number 100K views. But how do you get there without spending a single rupee on ads?
How to Get 100K Views on Reels

In this guide, we’ll show you exactly how to get 100k views on Reels in just 7 days organically. These proven strategies have worked for content creators, influencers, small businesses, and solopreneurs across India. Let’s dive in.
1. Understand the Instagram Reels Algorithm (2025 Update)
To get 100K views, you must first understand how Instagram decides what content to push:
- Watch Time: The longer people watch your Reel, the more Instagram boosts it.
- Engagement: Likes, comments, shares, and saves within the first 60 minutes are crucial.
- Replays: If users watch your Reel multiple times, it signals quality.
- Content Relevance: Is it trending, entertaining, or educational?
Pro Tip: Aim for Reels between 6 to 15 seconds for maximum completion rate.
2. Create Scroll-Stopping Hooks in the First 3 Seconds
The beginning of your Reel is make-or-break.
Best Hook Ideas:
- Use text like “Wait for it…” or “You won’t believe this!”
- Start with a facial expression or action that grabs attention.
- Begin with a problem: “Struggling to grow your page? Here’s how I fixed it.”
Real Example: A Kolkata-based makeup artist used “This ₹50 hack changed my skin game forever!” — 1.2 million views.
3. Use Trending but Relevant Music & Sounds
Audio trends can push your content to wider audiences — if used smartly.
- Choose Indian trending songs or Bollywood dialogues for relatability.
- Use low-volume trending audio under your original audio if you’re speaking.
- Check the trending section in the Reels editor or use platforms like Tokboard.
Note: Ensure your content matches the vibe of the sound for better retention.
4. Post When Your Audience is Active
Instagram pushes content faster when it sees instant engagement.
Best Posting Times (IST):
- Weekdays: 12 PM – 2 PM, 6 PM – 8 PM
- Weekends: 10 AM – 1 PM, 7 PM – 9 PM
Use Instagram Insights (for business accounts) to track when your followers are online.
5. Use the Right Hashtags for Viral Reach
Hashtags still matter in 2025 if used strategically.
Formula:
- 3 trending hashtags (#viralreels, #reelitfeelit)
- 3 niche-specific hashtags (#fitnessindia, #mombloggerinindia)
- 3 location-based hashtags (#delhivlogger, #mumbaicreators)
- Don’t spam. Use 7-10 targeted hashtags max.
ALSO READ – Best 10 Hashtags for Reels in 2025 to Go Viral Instantly
6. Leverage Instagram SEO
In 2025, Instagram is a search engine too.
- Include your keywords (e.g., how to get 100k views on reels) in your caption, username, and Reel text overlay.
- Add keywords in Alt Text while uploading your Reel.
This helps your content show up in search results and recommendations.
7. Batch & Post Consistently (Minimum 1 Reel/Day)
Consistency increases your chances of being noticed.
- Post at least 1 Reel per day for 7 days.
- Keep your branding consistent in colours, tone, and theme.
- Use a content calendar or tools like Later, Buffer or Meta Business Suite.
8. Encourage Comments & Shares
The more people interact, the more visibility you get.
How to get more comments:
- Ask a question in your caption.
- Use a call-to-action like “Tag a friend who needs this.”
Comments and shares are weighted higher than likes in the algorithm.
9. Collaborate with Micro-Influencers or Friends
Collab Reels often double your audience instantly.
- Partner with creators in your niche.
- Use Instagram’s Collab feature to co-publish the Reel on both profiles.
Collaborations are cost-free but deliver high ROI in reach.
10. Analyse & Repeat What Works
Use Instagram Insights to track:
- Reach
- Saves
- Watch time
- Completion rate
Recreate or remix your best-performing Reels. That’s the fastest path to 100K views.
Bonus Tips to Skyrocket Reach

- Keep your video resolution high (1080 x 1920).
- Always add a caption that supports your video.
- Cross-post your Reel on Facebook for bonus views.
- Reuse your content on YouTube Shorts and ShareChat.
ALSO READ – Hashtags for Instagram Reels Viral Video: Go Viral Instantly in 2025
Key Takeaways
- Consistency is more powerful than virality.
- Use trending audio that fits your niche.
- Engagement in the first hour is critical.
- High-quality content and relatable storytelling win over flashy visuals.
- Hashtags, timing, and SEO optimisation matter more than most think.
- You don’t need a big following to hit 100K views, just the right content strategy.
Learn more about social media skills here to unlock new growth opportunities
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Conclusion
Getting 100K views on Instagram Reels in 7 days without spending money is absolutely possible when you understand the platform, post consistently, and create content that hooks and engages. In 2025, content that connects, educates, or entertains your audience will always win. Start implementing these steps today and watch your Reels explode in views!
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Frequently Asked Questions (FAQs)
No. Many Reels go viral from accounts with under 1,000 followers.
Once a day is ideal, but even 3–4 times a week works if your content is quality.
6–15 seconds is ideal for higher completion and engagement rates.
Yes, but tweak the caption, hashtags, and post time for better results.
12–2 PM and 6–9 PM, especially on weekdays.
Yes, but only if it aligns with your content.
Not always, but Reels with a human element tend to perform better.
Yes! Regional content often performs very well in India.
Use the Reels tab, Explore page, and tools like TrendTok or Tokboard.
No, as long as the final video is uploaded directly to Instagram.