Table of contents
In today’s digital-first world, businesses thrive on Instagram. But what if you no longer want to maintain a business profile and wish to return to a personal one? Whether you’re simplifying your social presence or focusing more on personal content, switching from a business to a personal account on Instagram is easy — if you know how.
This step-by-step 2025 guide will walk you through everything you need to know about how to change a business account to a personal account in Instagram, the pros and cons of switching, and answer the most common user questions. Let’s dive in.
How to Change Business Account to Personal Account in Instagram (Step-by-Step)
Here is the most updated process as per Instagram’s 2025 app version:
Step-by-Step on Mobile (Android/iOS):
1 . Open the Instagram App
Log in to your business account.
2 . Go to Your Profile
Tap the profile icon in the bottom right.
3 . Tap the Three Lines (≡)
Located in the top right corner.
4 . Go to “Settings and Privacy”
Select it from the menu.
5 . Scroll Down to ‘Account Type and Tools’
This is where you’ll manage your account type.
6 . Tap “Switch Account Type”
Instagram will give you options:
- Switch to Creator Account
- Switch to Personal Account
7 . Select “Switch to Personal Account”
- Confirm when prompted.
8 . Done!
Your account is now a personal account. You’ll lose access to:
- Insights
- Promotions
- Shopping features
Note: No content is deleted during this process. Your posts, followers, and messages remain intact.
ALSO READ – Top 10 Trending Hashtags on Instagram Today in India Reels (2025 Guide)
What You Lose When You Switch to a Personal Account
- Instagram Insights (Analytics)
- Access to Instagram Ads
- Call/Email buttons on the profile
- Shoppable posts for eCommerce brands
What You Gain With a Personal Account
- Ability to make your account private
- No pressure from analytics and marketing
- More organic-looking profile
- Smoother engagement with followers as an individual
ALSO READ – How to Viral Reels on Instagram in 2025: Step-by-Step Guide
Key Takeaways
- Switching is simple and reversible.
- You lose access to business tools but gain more control and privacy.
- Content remains intact during the switch.
- Ideal for users shifting from commercial to personal use.
- It can be done anytime in just under a minute.
Learn more about social media skills here to unlock new growth opportunities
Need Expert Guidance?
Starting a business can be challenging, but you don’t have to do it alone! At Boss Wallah, our 2,000+ business experts are ready to provide valuable insights and guidance. Whether you need help with marketing, finance, sourcing, or any other area of your business, our business experts are here to help you succeed
Confused about Which Business to Start?
Want to start your own business but unsure which one to choose? Explore Boss Wallah, where you’ll find 500+ courses by successful business owners, featuring practical, step-by-step guides on starting and growing various businesses. Find your perfect business idea today
Conclusion
Changing your Instagram business account to a personal one is a strategic move based on your evolving goals. Whether you’re focusing on privacy, simplifying content, or stepping away from a brand identity, Instagram offers a hassle-free transition. Always weigh the benefits and drawbacks before making the switch, especially if you depend on the business features for marketing.
Explore more blogs to learn more about Digital skills
Frequently Asked Questions (FAQs)
No, your followers remain the same.
Yes, you can switch anytime from a personal to a business or creator account.
Yes, it happens immediately after confirmation.
No, all your posts, stories, highlights, and DMs remain safe.
Ongoing promotions will stop. You’ll lose access to Ads Manager.
Yes, it’s completely free.
Yes. Personal accounts allow the option to make the account private.
Yes, Instagram Insights is only available to business and creator accounts.
No, only business and eligible creator accounts can tag products.
As many times as you like — there’s no limit.
