Top 10 Highest Followers on Instagram in the World (2025)

Instagram has become a global phenomenon, a visual playground where billions connect, share, and inspire. For many, the number of followers is a significant metric, reflecting influence and reach. So, who are the titans of this digital realm? Let’s dive into the top 10 individuals and brands boasting the highest followers on Instagram in the world as of May 2025.

Top 10 Highest Followers on Instagram in the World – Table (2025)

What Makes These Accounts So Popular?

The immense popularity of these accounts can be attributed to several factors:

• Global Recognition: Many of these individuals are global icons in their respective fields, whether it’s sports, entertainment, or business. Their fame transcends geographical boundaries.
• Engaging Content: They consistently share content that resonates with their audience. This can include personal updates, professional achievements, behind-the-scenes glimpses, and visually appealing aesthetics.
• Authenticity (Perceived): While some content is promotional, many of these individuals also share more personal and relatable moments, fostering a sense of connection with their followers.
• Strategic Partnerships: Collaborations with brands and other influencers can further expand their reach and attract new followers.
• Consistent Posting: Maintaining a regular posting schedule keeps their audience engaged and coming back for more.

The Indian Context: Instagram Usage and Influence

India has emerged as a significant market for Instagram. While no individual from India currently features in the top 10 global list, several Indian celebrities and influencers boast massive followings within the country and a substantial international presence.

• Virat Kohli: The celebrated Indian cricketer has a massive Instagram following, exceeding 270 million. His posts about cricket, fitness, and endorsements make him one of the most followed individuals in India.
• Priyanka Chopra Jonas: A global icon in acting and entrepreneurship, Priyanka Chopra Jonas commands a significant Instagram following of over 90 million. Her posts showcase her international projects and personal life.
• Shraddha Kapoor: A popular Bollywood actress, Shraddha Kapoor enjoys a large Instagram following of over 85 million, engaging her fans with glimpses into her movies and personal moments.

These examples highlight the significant influence of Instagram within India, where celebrities and influencers play a crucial role in shaping trends and connecting with a vast audience. The increasing internet penetration and smartphone usage in India continue to fuel Instagram’s growth in the region.

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How Instagram Followers Translate to Business

Having millions of followers on Instagram isn’t just for fame, it’s big business.

Here’s how:

• Influencer Marketing: Celebrities charge anywhere from ₹10 lakh to ₹20 crore per post, depending on reach.
  
• Brand Collaborations: From skincare brands to cryptocurrency platforms, companies use influencer pages for product launches.
  
• Merchandising: Stars like Kylie and Selena have turned followers into buyers with beauty brands.
  
• Fan Engagement: Direct-to-audience communication drives loyalty and conversions.

ALSO READ – Top 10 Most Instagram Followers in India (2025)

Why Indians Should Pay Attention

India is one of the largest markets for Instagram users globally.

• Over 350 million+ users in India (2025)
  
• Increasing number of Indian influencers crossing 1 million+ followers
  
• Brands are actively collaborating with both micro and macro influencers in India

Tip: If you’re looking to grow your Instagram presence or use it for business, study the strategies of these global leaders. You can also learn from Indian influencers who are rising rapidly in follower counts and business success.

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Conclusion

The list of the top 10 highest followers on Instagram in the world in 2025 showcases the power of individual and brand influence on this visual platform. These accounts have cultivated massive audiences through a combination of global recognition, engaging content, and strategic online presence. As Instagram continues to evolve, it will be interesting to see how these rankings shift and who emerges as the next generation of social media giants. The platform remains a crucial tool for individuals and businesses alike to connect with a global audience, and the follower count often serves as a testament to that influence.

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Frequently Asked Questions (FAQs)

1 . Who has the most followers on Instagram in the world?

• Instagram’s official account (@instagram) has the most followers globally.

2 . Which individual has the highest number of Instagram followers?

• Cristiano Ronaldo (@cristiano) is the most followed individual on Instagram.

3 . Are the top-followed accounts mostly celebrities?

• Yes, the top followed accounts are primarily celebrities from sports, entertainment, and the business world.

4 . Do brands also have a high number of followers on Instagram?

• Yes, while individuals dominate the very top, many global brands also have substantial followings.

5 . How often do these follower counts change?

• Follower counts are dynamic and change constantly as people follow and unfollow accounts.

6 . Why is having a high follower count important on Instagram?

• A high follower count often translates to greater influence, reach, and potential for monetisation through partnerships and promotions.

7 . Which Indian has the most followers on Instagram?

• As of May 2025, Virat Kohli has the highest number of Instagram followers among Indians.

8 . How can someone increase their Instagram followers?

• Strategies include posting engaging content, using relevant hashtags, interacting with other users, and collaborating with influencers.

9 . Is it possible to buy Instagram followers?

• Yes, but it is generally not recommended as it often involves fake accounts and can harm engagement rates and credibility.

10 . Will the top 10 list look the same in the future?

• It’s unlikely. Follower counts are constantly changing, and new individuals and trends can emerge, potentially shifting the rankings.