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In 2015, three IIT Delhi graduates—Saurabh Aggarwal, Naman Sharma, and Rahool Sureka—embarked on a mission to transform India’s fitness landscape. Their startup, Fitso, evolved from a simple idea into a comprehensive platform offering access to sports facilities, professional coaching, and a community-driven fitness experience. This article delves into their journey, highlighting the vision, challenges, and strategies that propelled Fitso to the forefront of India’s fitness revolution.
Meet the Fitso Founders
Saurabh Aggarwal
- Background: IIT Delhi alumnus; former Flipkart employee.
- Inspiration: Faced difficulties finding a coach for the Ironman Triathlon, sparking the idea for Fitso.
- Role: Chief visionary and driving force behind product development.
Naman Sharma
- Background: IIT Delhi graduate; former Zomato employee.
- Strengths: Expertise in operations and scaling digital platforms.
- Role: Oversaw platform development and user experience.
Rahool Sureka
- Background: IIT Delhi alumnus; experience with Yepme and UrbanClap.
- Focus: Business strategy and partnerships.
- Role: Managed strategic alliances and business expansion.
The Genesis of Fitso
- Year Founded: 2015
- Initial Concept: A platform to connect users with fitness coaches.
- Evolution: Transitioned into a comprehensive fitness platform offering:
- Access to sports facilities (swimming pools, badminton courts, etc.)
- Professional coaching across various sports
- Community events and fitness challenges
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Fitso’s Growth Trajectory
| Metric | Details |
|---|---|
| Total Funding Raised | $3.75 million |
| Valuation (2020) | ₹57.1 crore |
| Annual Revenue (2023) | ₹28.8 crore |
| Employee Count (2025) | 209 |
| Acquisition | Acquired by Cult.fit in November 2021 |
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Strategic Decisions Fueling Growth
1. Full-Stack Model
By owning and operating sports facilities, Fitso ensured quality control and a seamless user experience.
2. Technology Integration
Developed a user-friendly app for booking sessions, tracking progress, and engaging with the community.
3. Community Building
Organised events and challenges to foster a sense of belonging among users.
Overcoming Challenges
- Market Fragmentation: Addressed by offering a one-stop solution for various fitness needs.
- User Retention: Enhanced through personalised coaching and community engagement.
- Scaling Operations: Achieved by standardising processes and leveraging technology.
Leadership and Vision
- Innovation: Pioneered the integration of technology with traditional sports coaching.
- Impact: Democratized access to quality fitness resources across India.
- Legacy: Set a precedent for future fitness startups in the country
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Fitso’s Lasting Impact
- User Base: Over 20,000 subscribers in Delhi-NCR alone.
- Industry Influence: Inspired a wave of fitness startups adopting similar models.
- Acquisition: Integration with Cult. Fit expanded their reach and resources.
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Conclusion
The journey of Fitso‘s founders exemplifies the power of vision, resilience, and innovation. Their ability to identify a gap in the market and address it with a comprehensive solution has left an indelible mark on India’s fitness industry. As part of Cult. fit, Fitso continues to inspire and facilitate healthier lifestyles across the nation.
Frequently Asked Questions (FAQs)
1. Who are the founders of Fitso?
- Saurabh Aggarwal, Naman Sharma, and Rahool Sureka.
2. When was Fitso founded?
- In 2015.
3. What services does Fitso offer?
- Access to sports facilities, professional coaching, and community events
4. How much funding has Fitso raised?
- $3.75 million.
5. Who acquired Fitso?
- Cult. Fit in November 2021.
6. What is Fitso’s annual revenue?
- ₹28.8 crore as of 2023.
7. How many employees does Fitso have?
- 209 as of February 2025.
8. Where is Fitso headquartered?
- Gurugram, India.
9. What makes Fitso unique?
- It’s a full-stack model combining facility ownership with technology-driven services.
10. How can users access Fitso’s services?
- Through their mobile app and website.
