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In the fast-evolving world of skincare, one Indian brand has taken the beauty market by storm — Bella Vita Organic. But behind this popular brand is a powerful story of passion, vision, and family-driven entrepreneurship. Founded by Aakash Anand, Bella Vita Organic is more than just another skincare company — it’s a homegrown movement that blends Ayurveda with modern beauty. If you’ve ever wondered who the Bella Vita founder is, how the brand started, and what made it a ₹100 crore success, this in-depth article will walk you through every chapter of their journey.
Who is the Bella Vita Founder?
Bella Vita Organic was founded by Aakash Anand, a visionary entrepreneur who believed in clean, natural, and affordable beauty solutions. The brand was launched in 2018 and quickly gained popularity for its Ayurvedic and chemical-free formulations.
The Journey: From Concept to Consumer Favourite
Bella Vita’s origin story is rooted in India’s ancient wellness traditions. Aakash Anand saw the gap in the market — while international natural brands were booming, Indian consumers were still using synthetic-heavy products.
Timeline of Growth:
| Year | Milestone |
|---|---|
| 2018 | Brand Founded |
| 2019 | Launched Online Store |
| 2020 | Sales skyrocketed during pandemic-driven e-commerce boom |
| 2021 | Achieved 300% YoY growth |
| 2022 | Crossed ₹100 Crore in Annual Revenue |
| 2023 | Expanded into UAE & Southeast Asia |
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Meet the Family Behind Bella Vita
While Aakash Anand is the public face of Bella Vita, the brand is deeply rooted in family values.
- Aakash Anand – Founder & CEO. Visionary behind the product range and digital-first strategy.
- Anju Anand (Mother) – A certified natural skincare expert. She inspired the product formulations with her decades of Ayurvedic knowledge.
- Srishti Anand (Sister) – Works in brand development and operations.
🔹 Highlight: The brand started as a mother-son passion project in their home kitchen.
Vision & Values: What Sets Bella Vita Apart
Bella Vita, which means “beautiful life” in Italian, was created to bring simplicity and purity to skincare. Their philosophy is deeply influenced by Ayurveda + Modern Science.
Core Values:
- Affordability: Luxury-like quality without the premium pricing.
- Transparency: No hidden ingredients or chemicals.
- Sustainability: Eco-friendly packaging and cruelty-free practices.
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Obstacles and How They Overcame Them
Like any startup, Bella Vita faced its fair share of hurdles:
| Challenge | Solution |
|---|---|
| Competing with big FMCG brands | Focused on niche – natural & organic |
| Low initial capital | Bootstrapped until early revenue turned profitable |
| Customer trust | Offered easy returns, trial packs, and live customer support |
Leadership Style of the Founders
- Empowering: Aakash encourages a flat organisational structure.
- Visionary yet hands-on: He often tests products himself before launch.
- Data-Driven: All decisions are backed by customer feedback & analytics.
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Impact and Legacy
Bella Vita isn’t just a skincare brand — it represents a movement towards conscious beauty in India.
- 🌱 Influence on Indian Market: Inspired other startups to adopt Ayurveda
- 💼 Job Creation: Created employment for over 100+ people
- 🌍 Global Expansion: Available in 10+ countries via e-commerce
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Conclusion
The story of Bella Vita Founder Aakash Anand and his family is not just about building a brand — it’s about reviving India’s rich skincare legacy in a modern avatar. Their journey reflects vision, resilience, innovation, and legacy — the very ingredients that define great entrepreneurship.
FAQs
1. Who is the founder of Bella Vita?
Aakash Anand is the founder and CEO.
2. When was Bella Vita founded?
It was founded in 2018.
3. Is Bella Vita an Indian brand?
Yes, it’s a 100% Indian homegrown brand.
4. Who inspired the product line?
Aakash’s mother, Anju Anand, contributed with her Ayurvedic knowledge.
5. What does Bella Vita mean?
“Bella Vita” means “Beautiful Life” in Italian.
6. How big is Bella Vita’s business now?
They have crossed ₹100 Crore in annual turnover.
7. Is Bella Vita organic and natural?
Yes, their formulations are Ayurvedic and free from harsh chemicals.
8. Is Bella Vita a D2C brand?
Yes, it primarily operates through direct-to-consumer online platforms.
9. Are Bella Vita products cruelty-free?
Yes, the brand is cruelty-free and eco-conscious.
10. Where can I buy Bella Vita products?
You can buy them on their official website, Amazon, and Nykaa.
