Instagram has evolved from a simple photo-sharing app into a powerful platform for businesses. With over 2.35 billion active users globally (Statista, 2025), Instagram is an essential tool for brands, entrepreneurs, and freelancers in India looking to grow their visibility, connect with customers, and increase sales.
In this comprehensive guide, we will walk you through how to create an Instagram business account in 2025, step by step with updated features, screenshots (where needed), and pro tips.
How to Create an Instagram Business Account: Step-by-Step Guide (2025)
Step 1: Download or Open the Instagram App
- Available for Android (Google Play Store) and iOS (App Store).
- Ensure your app is updated to the latest version (2025 update introduces new features for business profiles).
Step 2: Sign Up or Log In
- New Users: Tap Sign Up, and register using an email or mobile number.
- Existing Users: Log in to your personal account.
Step 3: Go to Settings
- Tap on your profile photo at the bottom right.
- Tap the three lines (≡) at the top-right.
- Select Settings and Privacy.
Step 4: Switch to Professional Account
- Scroll down and tap on “Account Type and Tools”.
- Select Switch to Professional Account.
- Choose between:
- Creator (for influencers, artists, public figures)
- Business (for companies, startups, brands)
- Creator (for influencers, artists, public figures)
Choose “Business” to unlock tools for marketing, ads, and analytics.
Step 5: Select Your Business Category
- Choose a category that best describes your business (e.g., Clothing Store, Digital Creator, Consultant).
- You can choose to display or hide this category on your profile.
Step 6: Add Contact Info
- Email ID
- Phone number (preferably WhatsApp Business)
- Business address (optional)
Adding contact details increases customer trust and makes it easier to reach you.
Step 7: Connect to a Facebook Page (Optional but Recommended)
- Linking a Facebook Page helps with:
- Running Facebook + Instagram ads.
- Syncing inbox and messages.
- Enhanced Meta Business Suite access.
- Running Facebook + Instagram ads.
If you don’t have a Facebook Page, you can create one instantly.
Step 8: Complete Your Business Profile
Add:
- Profile photo (brand logo)
- Bio (describe your business + CTA)
- Website link or Linktree
- Keep it clean, catchy, and keyword-optimised.
Why Switch to an Instagram Business Account?
Here’s why creating a business account is a game-changer for brands in 2025:
- Access to Instagram Insights: Track post performance, reach, and audience demographics.
- Run Ads: Promote your content and products directly from the app.
- Contact Options: Add WhatsApp, phone number, email, and website links.
- Instagram Shopping: Tag products in your posts (great for e-commerce brands).
Credibility: A business profile adds authenticity and professionalism.
ALSO READ – 10 Best Captions for Reels to Instantly Grab Attention in 2025
Key Features of Instagram Business Account (2025)
- Advanced Insights: Detailed analytics on stories, reels, posts & followers.
- Ad Tools: Promote posts, set budgets, and choose audience demographics.
- Auto Replies: Set up quick replies for FAQs via DM.
- Schedule Posts: Plan content using Meta Business Suite.
- Instagram Shops: Enable the shopping tab if you’re in e-commerce.
ALSO READ – How to Write Instagram Bio? 10 Creative Ideas to Boost Your Profile
Real Examples from India
- @chaayos: Uses Instagram Business for product launches, influencer collaborations, and direct ordering via WhatsApp.
- @papergrid.in: A notebook brand that gained traction using analytics to optimise their reels.
Key Takeaways
- Instagram Business Account helps build brand authority, improve customer interaction, and boost sales.
- Switching is free, fast, and highly beneficial for any entrepreneur or freelancer.
- Use Meta Business Suite to manage content, schedule posts, and run ads effectively.
- Keep your profile complete, bio optimised, and content engaging to grow faster.
Learn more about social media skills here to unlock new growth opportunities
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Conclusion
Creating an Instagram business account in 2025 is more than just a trend — it’s a necessity for modern-day businesses in India. Whether you’re a small shop owner, an online seller, a service provider, or a large enterprise, Instagram offers tools to engage your audience, grow visibility, and convert followers into customers.
Explore more blogs to learn more about Digital skills
Frequently Asked Questions (FAQs)
Yes, it’s completely free.
Yes, you can switch anytime from the settings.
Not mandatory, but linking helps with ads and messaging.
Yes, but with limited features. Facebook integration unlocks more options.
No, all followers and content remain intact.
Yes, if you set up Instagram Shopping and have a catalogue.
For companies, startups, or service providers, Business is better.
You get reach, impressions, demographics, content performance, and more.
Yes, using Meta Business Suite.
Brief business intro, what you offer, location (optional), and CTA link.
