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Instagram Reels continues to dominate short-form video content in 2025, especially in India, where creators, brands, influencers, and even small businesses are leveraging the platform to go viral. But here’s a golden rule for visibility: hashtags can make or break your reach.
Whether you’re a content creator trying to grow your following or a small business looking to promote your product through Reels, choosing the right hashtag for Reels can drastically boost your chances of being discovered.
Best 10 Hashtags for Reels in 2025 to Go Viral Instantly
Here are the top 10 powerful and trending hashtags for reels that can skyrocket your engagement:
1. #Reels2025
- Used for all types of content: comedy, fashion, food, business, etc.
- Trending across categories.
- Works well for general reach.
Example: @ayushgupta.vlogs — Posted a travel vlog to Ladakh using #Reels2025, gained over 2.1M views in 3 days.
2. #InstaReelsIndia
- Specifically popular in India.
- Helps connect with the Indian audience and trends.
- Great for regional or culturally-rich content.
Example: @masala.foodie — Posted a reel on making “pani puri at home” with this hashtag. Got featured on Instagram Explore India.
3. #ViralReels
- Highly competitive, but still a must-use.
- Useful for jumping on viral trends and challenges.
- Increases visibility in trending feeds.
Example: @shreyadanceofficial — Posted a dance reel to a trending Tamil song with #ViralReels — reached 600K+ views in a week.
4. #ReelKaroFeelKaro
- Hindi-English mix; very relatable for Indian users.
- Boosts emotional and relatable content.
- Favoured by lifestyle influencers and entertainers.
Example: @momspresso.india — Shared a parenting reel with this hashtag and touched 1M views, mostly from regional audiences.
5. #TrendingNow
- A versatile hashtag that applies to any trending reel.
- Makes your content discoverable in the trend feed.
Example: @bollywood_baba — Shared a reel on Alia Bhatt’s Met Gala look with #TrendingNow. Reel trended for 2 days straight.
6. #ForYouReels
- Inspired by TikTok’s “For You” page.
- Common among Gen Z audiences.
- Works well with relatable and fast-paced edits.
Example: @theengineerinside — Tech meme reel using #ForYouReels crossed 450K likes, up from an average of 8 K.
7. #DailyReels
- Best for creators posting consistently.
- Builds engagement over time.
- Encourages a loyal following and repeat views.
Example: @fitwithanu — 30-day fitness challenge using #DailyReels. One reel on “5-minute abs” went viral with 3 M+ views.
8. #ExplorePage
- Targets the Instagram Explore tab.
- Improves chances of landing on Explore.
- Excellent for growth.
Example: @artbyshweta — Used #ExplorePage on her reel showing mandala art. Got 60K+ new followers in 10 days.
9. #MadeOnInstagram
- An official Instagram-supported hashtag.
- Adds credibility and better reach for unique edits or transitions.
Example: @fashionwithriya — Posted a reel using Instagram’s green screen effect + #MadeOnInstagram picked by IG India.
10. #BossMoves
- Popular among entrepreneurs and business influencers.
- Ideal if you’re using Reels for business or motivation.
Example: @thebusinessladki — Shared a reel on how she built her startup at 21. With #BossMoves, it hit 1.5M views organically.
ALSO READ – How to Get Instagram Reels Views Free in 2025 – 100% Working Tips
Why Hashtags Matter on Reels in 2025
Hashtags are like search tags or categories. When used properly:
- They help Instagram categorise your content
- Increase discoverability to non-followers
- Improve engagement rates
- Help you ride on trending topics for viral growth
According to a report by Social Samosa India, Reels that used at least 5 relevant hashtags saw 35% higher reach compared to those with fewer or irrelevant ones.
How to Use Hashtags Effectively on Instagram Reels
- Use 5–10 relevant hashtags: Don’t overload your caption with 20 random hashtags.
- Mix of trending + niche tags: Combine popular ones (#ViralReels) with niche ones (#FitnessReelsIndia).
- Put hashtags in the caption, not comments: Instagram prioritises hashtags used in the caption.
- Update regularly: Hashtag trends change monthly. Keep experimenting.
ALSO READ – 10 Best Hashtags for Instagram for Likes and Followers in 2025
Key Takeaways
- Hashtags are essential for Reels’ visibility and growth in 2025.
- The top 10 hashtags include #Reels2025, #InstaReelsIndia, and #ViralReels.
- Mixing trending, niche, and location-based hashtags gives the best result.
- Always monitor performance and tweak your strategy based on engagement.
Real-Life Example from India
A Pune-based fashion creator, Riya Mhatre, grew from 10K to 120K followers in just 5 months using a mix of trending hashtags like #ReelKaroFeelKaro and #InstaReelsIndia consistently, while posting daily styling tips.
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Conclusion
If you’re not using the right hashtag for reels, you’re missing out on massive reach, followers, and even potential brand deals. In 2025, when content saturation is high, a smart hashtag strategy is your shortcut to going viral. Combine these top hashtags with great content, consistency, and strong captions, and you’ll be on your way to Instagram success.
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Frequently Asked Questions (FAQs)
5 to 10 relevant hashtags work best for optimal reach.
Always use them in the caption for better visibility.
Yes, especially trending and niche-specific hashtags improve chances of virality.
Every 2–4 weeks, based on your content performance and trends.
No, hashtags only help public accounts gain visibility.
Use tools like Meta’s Creator Studio, Ingramer, or Hashtagify.
A mix of both works best – broad for reach, niche for relevance.
8. Do emojis affect hashtag performance?
No direct impact, but overuse may clutter your caption.
Yes, but rotate them occasionally to avoid being marked as spam.
Absolutely! Regional hashtags like #ReelKaroFeelKaro can perform very well
