8 Psychological Pricing Strategies That Boost Revenue

These mind tricks make people want to pay you more—without even noticing it.

1. ₹499 Feels WAY Cheaper Than ₹500

End prices in 9—it makes the price feel lower even if it's not.

2. Show Expensive First, Then Your Offer

People judge prices relatively. A ₹999 product looks cheap next to ₹2,499.

3. The "Useless" Option That Sells More

Add a middle-priced dummy to push buyers toward the high-margin item.

4. Even Prices Feel Premium

₹1,000 feels luxury. ₹999 feels mass-market. Use based on your brand.

5. Sell 3 Things for 1 Feel-Good Price

People love bundles—it feels like getting more for less.

7. Start with Premium, THEN Discount It

Set a high anchor, then slash it—buyers feel like they're winning.

8. FREE Bonus > Price Drop

People prefer a freebie over a discount—it feels more valuable.

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