End prices in 9—it makes the price feel lower even if it's not.
People judge prices relatively. A ₹999 product looks cheap next to ₹2,499.
Add a middle-priced dummy to push buyers toward the high-margin item.
₹1,000 feels luxury. ₹999 feels mass-market. Use based on your brand.
People love bundles—it feels like getting more for less.
Set a high anchor, then slash it—buyers feel like they're winning.
People prefer a freebie over a discount—it feels more valuable.