With India’s booming baby care market, FirstCry has emerged as the leading brand in child and maternity retail. If you’re considering investing in a reliable and high-demand business, opening a FirstCry franchise might be your perfect opportunity.
In this guide, we break down the FirstCry franchise cost, setup requirements, expected profits, and more so you can make an informed business decision.
About FirstCry
Founded in 2010, FirstCry is India’s largest online and offline retailer for baby and kids products, offering a massive range from diapers and toys to strollers and baby apparel. With over 400+ stores across India, FirstCry has successfully blended digital convenience with offline presence through its robust franchise model.
FirstCry Franchise Business Model
FirstCry follows an FOFO model (Franchise Owned, Franchise Operated). That means as a franchisee, you will own and operate the store while FirstCry provides backend support, inventory, and branding.
FirstCry Franchise Cost Breakdown (2025)
Here’s a detailed overview of the investment required:
| Expense | Cost (Approx.) |
| Franchise Fee | ₹2 – ₹5 lakhs |
| Initial Stock Purchase | ₹15 – ₹20 lakhs |
| Store Setup & Interiors | ₹5 – ₹8 lakhs |
| Branding & Signage | ₹1 – ₹2 lakhs |
| Total Investment | ₹25 – ₹35 lakhs |
Costs may vary based on city, store size, and location dynamics.
Space Requirements
- Minimum required space: 1000 to 2000 sq. ft.
- Preferred locations: High street markets, malls, or residential hubs
- Ground floor visibility and ample parking are big advantages
Franchise Benefits
- Established Brand: Strong customer trust and online-offline integration.
- Large Product Portfolio: Over 2 lakh+ SKUs across 2,000+ brands.
- Training & Support: Assistance in recruitment, setup, inventory, POS system.
- Marketing Assistance: National campaigns + local store promotions.
- Zero Dead Stock Risk: Unsold inventory can be returned based on terms.
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ROI and Profitability
- Expected Gross Margin: 30% to 35%
- Net Profit Margin: Around 15% to 20% after overheads
- Break-even Period: 18 to 24 months on average
Key Takeaways
- FirstCry franchise is a low-risk, high-demand retail business.
- Investment ranges from ₹25–₹35 lakhs depending on location and scale.
- Support in logistics, marketing, and training makes it beginner-friendly.
- Ideal for tier-1, tier-2, and even tier-3 cities with young parent populations.
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Conclusion
If you’re looking to enter the childcare and baby products industry, owning a FirstCry franchise is a smart, scalable, and lucrative decision. With minimal investment compared to big-box retail and strong brand value, FirstCry offers a great balance of risk and reward for entrepreneurs.
FAQs
1. What is the minimum investment for a FirstCry franchise?
You can start with a total investment of ₹25 lakhs including stock and setup.
2. How much is the franchise fee?
Typically between ₹2 to ₹5 lakhs, depending on city tier and size.
3. What kind of products are sold at FirstCry stores?
Products range from baby clothing, toys, feeding accessories, gear, diapers, and even maternity wear.
4. Do I need retail experience to apply?
No, but a background in retail or customer service is a plus.
5. Is FirstCry only for urban areas?
No, FirstCry is expanding rapidly in tier-2 and tier-3 cities as well.
6. Can I run more than one FirstCry franchise?
Yes, multi-unit franchise opportunities are available for eligible investors.
7. How long does it take to set up a FirstCry outlet?
On average, setup takes 60 to 90 days from agreement signing to launch.
8. Is training provided?
Yes, FirstCry provides thorough training on product knowledge, POS systems, and customer handling.
9. What support does FirstCry provide after store launch?
They offer marketing assistance, technical support, inventory management, and periodic audits.
10. How do I apply for a franchise?
You can apply directly through the FirstCry Franchise page or contact their business development team.
