Table of contents
- Understanding YouTube Monetisation
- Income Sources for a 10K Subscriber YouTube Channel
- Realistic Monthly Salary for 10K Subscribers on YouTube in India
- Examples of Indian YouTubers Who Started Earning with 10K Subscribers
- How to Maximise Earnings with 10K Subscribers
- Key Takeaways
- Conclusion
- Frequently Asked Questions (FAQs)
Reaching 10k subscribers on YouTube is a major milestone. Many aspiring content creators in India wonder, “Can I start earning decent money with 10,000 subscribers?” The short answer is yes, but it depends on multiple factors like your niche, engagement rate, watch hours, and monetisation strategies.
In this article, we’ll break down everything you need to know about the “10k subscribers on YouTube salary”, how YouTubers earn money, realistic earnings in India, and how you can grow further.
Understanding YouTube Monetisation

To earn from your channel, you must first qualify for the YouTube Partner Program (YPP). Requirements include:
- 1,000 subscribers
- 4,000 valid public watch hours in the last 12 months
- Linked AdSense account
- Adherence to YouTube’s community guidelines
Once approved, you can start earning from:
- Ads (via AdSense)
- Channel memberships
- Super Chats (during live streams)
- YouTube Premium revenue
Income Sources for a 10K Subscriber YouTube Channel
Here’s a breakdown of how YouTubers with 10k subscribers make money:
1. Ad Revenue (Google AdSense)
- CPM (Cost Per 1,000 Views) in India ranges between ₹20 and ₹150
- RPM (Revenue Per 1,000 Views) is usually lower (₹10 – ₹60) after YouTube’s cut
Example: If you get 100,000 views/month with an RPM of ₹40:
100,000 / 1,000 × ₹40 = ₹4,000/month
2. Sponsorships & Brand Deals
- Small brands may pay ₹1,000 to ₹10,000 per promotion
- Niche channels (finance, tech, health) earn more per deal even with fewer subscribers
3. Affiliate Marketing
- Promoting products from Amazon, Flipkart, or niche platforms
- You earn commission per sale (usually 1–10%)
Example: A tech channel promoting laptops via Amazon affiliate links can earn ₹500–₹2,000 per sale
4. Merchandise & Digital Products
- Sell t-shirts, digital courses, or e-books
- Good for niche or personal branding channels
5. YouTube Shorts Fund / Bonus (For Shorts Creators)
- Creators may receive ₹5,000 to ₹30,000/month via the Shorts bonus (eligibility varies)
ALSO READ – How Many Subscribers on YouTube to Make Money in 2025? | Complete Guide
Realistic Monthly Salary for 10K Subscribers on YouTube in India
Let’s break it down by channel type and monetisation:
Channel Type | Monthly Views | Estimated Earnings (₹) |
Entertainment | 100K–300K | ₹3,000 – ₹12,000 |
Tech / Reviews | 50K–150K | ₹5,000 – ₹20,000 |
Finance / Education | 30K–100K | ₹7,000 – ₹25,000 |
Vlogs | 50K–100K | ₹2,000 – ₹10,000 |
Shorts Only | 500K–1 M+ | ₹5,000 – ₹30,000 (via Shorts fund) |
Pro Tip: Don’t rely only on AdSense. Smart creators diversify with affiliate marketing, brand deals, and product sales.
Examples of Indian YouTubers Who Started Earning with 10K Subscribers
1. Ankit Bhatia (Tech channel)
- Started monetising via Amazon Affiliate and brand reviews
- Earned ₹15,000/month with 10K subs
2. Mansi Vlogs (Lifestyle)
- Local clothing brands offered sponsorships after she hit 8K subscribers
- Started earning ₹5,000–₹10,000 per month
3. Study Smart by Nitin (Education)
- Sold PDFs and eBooks on exam prep
- Reached ₹25,000/month with a highly engaged audience
How to Maximise Earnings with 10K Subscribers

1 . Focus on High-CPM Niches
- Finance, Tech, Business, and Health usually pay higher CPM
2 . Increase Engagement Rate
- More likes, comments = better algorithm push = more views
3 . Use Multiple Income Streams
- Don’t depend only on ads — combine affiliate, sponsor, and digital product sales
4 . Optimise Videos for SEO
- Use searchable titles, tags, and thumbnails to increase traffic
5 . Build an Email List
- Helps in future product launches or course sales
ALSO READ – 1000 Free YouTube Subscribers Instantly: Is It Possible?
Key Takeaways
- Earning with 10k subscribers is possible, but not fixed-income — income depends on views, niche, and monetisation methods.
- Indian YouTubers with 10k subs can earn between ₹3,000 and ₹30,000/month, sometimes even more.
- Sponsored content, affiliate marketing, and merchandise are great income boosters.
Consistency and quality are more important than subscriber count.
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Conclusion
Hitting 10k subscribers on YouTube is just the beginning. The real earning potential lies in how smartly you monetise your content, build trust, and engage with your audience.
While ad revenue alone might not make you rich, combining affiliate deals, sponsorships, and your own products can easily bring you ₹10,000 to ₹30,000/month, even more.
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Frequently Asked Questions (FAQs)
1. How much can I earn with 10k subscribers on YouTube in India?
- ₹3,000 to ₹30,000/month, depending on niche, views, and monetisation methods.
2. Do I need 10k subscribers to earn money on YouTube?
- No. You only need 1,000 subscribers and 4,000 watch hours to start earning via ads.
3. Is ad revenue the only way to earn on YouTube?
- No. You can earn through affiliate marketing, sponsorships, merchandise, and more.
4. Which niche has the highest CPM in India?
- Finance, tech, business, and educational content usually offer higher CPM.
5. Can Shorts channels earn money with 10K subs?
- Yes, through the YouTube Shorts bonus fund or by promoting affiliate products.
6. Is it hard to earn with 10K subscribers?
- It takes effort. But if you’re consistent and smart with monetisation, it’s achievable.
7. Can I get brand deals with 10K subscribers?
- Yes. Many small brands are open to micro-influencers for niche promotions.
8. What’s better: AdSense or Affiliate Marketing?
- Affiliate marketing often gives better returns if done right, especially in tech or review channels.
9. How many views do I need to earn ₹10,000/month?
- With an average RPM of ₹40, you’ll need around 250,000 views/month.
10. Can I earn from YouTube without showing my face?
- Absolutely. Many channels (animation, screen recordings, tutorials) earn well without showing faces.